I founded The Honest Company because I wanted safe, effective products that perform. After all, you shouldn't have to choose between what works and what's good for you.
- JESSICA ALBA, FOUNDER
Our story began with a simple desire: to make the right choices for our families. We were parents in search of safe options, but unsure of where to turn. We needed one brand that we could go to for trusted products and information. And when we couldn't find what we were looking for - and realized we weren't alone - the idea for Honest was born. We're a wellness brand with values rooted in consciousness, community, transparency and design. And we're on a mission to empower people to live happy, healthy lives. Every day and in every way, we hold ourselves to an Honest standard. Because we believe that what you put on, in and around your body matters. A lot.