Let's face it - packing lunch is HARD. It's hard to know what kids will actually eat, and sometimes it's easier to throw in a fruit roll-up (hey it's made of fruit, right?) so they'll eat something. But it really does matter what kids eat for lunch. Kids get between one-third to one-half of their daily calories at lunch, so they gotta fill up on the good stuff. Getting the right nutrition at lunch has so many positive benefits! Concentration, memory and problem-solving function at their peak, so kids can be their best selves. Longer term, having the right nutrition improves immunity and resistance to colds/flu, so kids miss fewer days at school.