Our story began when Founder Julian Meagher was just eleven years old. Riding his bike around local underground car parks, searching for tucked-away supercars and peeking under dust covers to marvel at their sleek forms and shiny badges, this early fascination with the beauty and magic of classic vehicles sparked a lifelong ambition to create a collection of timeless heirloom toys: A collection that would delight and captivate generations to come, children and grown ups alike.
We believe in authentic design and a flawless finish. Our manufacturing partners understand and share our ethos that beautiful products are born from the finest materials. We use child-friendly, soft-roll rubber wheels and long-lasting, UV-resistant paint finish. We never compromise on detail or quality. All of our products are safety-tested to the highest international standards.
We are Playforever. Creators and connoisseurs of art toys that are built to last a lifetime.
Embracing the era of 1950s rockabilly chic, Clyde is modern twist on the classic hot rod American cars. Rolled up capris and bright Mary Janes; halter necks and hair scarves in top knots, just like the rest of our Midi collection, Clyde's design takes inspiration from bold, iconic fashion of days gone by. Originally created in wood (and maintaining its simple form when remodeled into plastic), the beauty of Clyde lies in its simplicity: a pure shape on wheels, with the addition of bold graphics to bring it to life.
Cool, hip and totally rock'n'roll, our stunning Clyde racing car is real head-turner, much like the hot rod cars upon which it is modelled. A Playforever classic, to be treasured for generations.